One, who has time to find a thousand random accounts to follow? Two, what are the odds they actually follow you back? And three, what are the odds that the people who follow you back are the people you actually want to be reaching? While this can work in certain situations, there are a few problems with using this as your entire growth strategy. You may have heard of the “follow back” trick on Instagram-where following a random account will prompt a notification from your page, and once they click to see who you are, hopefully they are enticed enough to follow your page, too. When people come to your page, having these bases covered will help ensure they stick around.
Privacy Settings: If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media. Use keywords that your audience would search for in the description. Make it extremely clear what sort of value people will get from following you. Remember, you want it to be as easy as possible for people to find your account.īio: Keep it short, sweet, and attention-grabbing. Typically it will be your full name with a keyword like “art” attached. Username:Use your art business name, if it’s available so that it’s consistent with the rest of your online presence. People will not stick around if your images aren’t up to par. Use filters very carefully and sparingly when it comes to posting shots of your artwork.
That includes good composition, lighting, cropping, etc. Images:First and foremost, always, always, always post high-quality photos.
So, what are we talking about in terms of using Instagram? Let’s dive in: Without them, the recipe simply won’t work. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. There is a tried-and-true recipe when it comes to Instagram success. The internet is filled with tips and tricks to grow your followers, but most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal.īut hope is not lost! Cracking a thousand followers is not only possible but completely doable with the right strategy. Now, smaller accounts can be harder to build. The truth is, building your Instagram followers takes a healthy dose of effort and strategy. If your only plan is to post a picture, sit and wait, it’s going to be a long road ahead. You know that when done right, Instagram can become a huge asset to your art business.īut when you only have a few hundred followers (let’s face it, mostly family and friends), it can feel like an eternity waiting for that coveted notification to pop up-the one announcing you got another follower. You’ve heard time and time again that artists need to be on Instagram.
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